The exterior of your commercial building communicates a lot to your customers. Colors can create emotional experiences for people seeing your business from the outside. And colors can influence whether or not they choose to enter your store, rent your property, or enjoy visiting your building for your services.

To help you decide what color is right to paint a commercial block building exterior, here are all the details you’ll want to consider.

Consider the Surroundings

Before anything else, it’s helpful to have an idea of the colors used by other business buildings around your area. What’s more, certain historical districts may have restrictions or rules in place that limit the colors you can choose from (though this often applies more to historical homes).

As you’re deciding between colors, think about how your building would look next to the other buildings on the block. If the buildings are all similar colors, you’ll have to choose whether you would prefer to match the same style, or stand out with a unique color.

The decision to either “go with the crowd” or “strike your own path” will primarily depend on the type of business you have, and the colors you’re considering.

Color Psychology: The Right Color Can Make a Difference

It may not seem obvious, but colors can be capable of affecting our emotions. Businesses and brands base their marketing and appearances on colors and how they want people to feel when they view their logos, commercials, or use their products.

Here’s a run down on the feelings certain colors are associated with:

• Red: Red is the most dominant color, and will easily stand out from other colors as well as attract attention. Red communicates energy, excitement, and boldness, but it can also communicate aggression or danger.
• Blue: Blue is a commonly used color for businesses because it elicits feelings of trust, calm, warmth, and relaxation. Of course, blue can also communicate sadness.
• Green: Green is often seen with nature-based brands and environmental conservation. Green can help communicate stability, freshness, and productivity.
• Yellow: Yellow, when used sparingly, can help create a sense of friendliness, happiness, or optimism. And, while it also grabs attention, too much yellow could overwhelm someone.
• Orange: Vibrant and bold, orange can bring about a sense of cheerfulness, positivity, and enthusiasm. Orange is an energetic color that can be quite versatile.
• Brown: Although brown could be considered an uninteresting color to some, brown helps establish a feeling of safety and reliability.
• Black: Black is perhaps the most versatile color for businesses, but when used for exterior paint, will be more appropriate for certain businesses than others. Black can signal elegance and prestige, but it can also be a color of mystery and the unknown.
• White: White is often associated with cleanliness, safety, and ease — making it a common choice for church exteriors.

While different colors can create different emotions for different people, thinking about the combination of colors you use for accents and your main exterior will help you create your desired experience. The specific shade and frequency of the color is also an important consideration.

Get in Touch with My Color Magic Painting LLC for All Your Commercial Exterior Needs

It can be challenging to decide what color you should use to paint your business building. Each color can create a different experience for your customers and employees, so choosing the right one that communicates your values and brand should be a priority.

If you’d like help in deciding what color you should use to paint a commercial block building exterior, contact the experts at My Color Magic Painting LLC for a free quote.